Training / Sales Playbook
Sales Playbook

Find the right words. Fast.

Every script, framework, and rebuttal — organized by where you are in the sale. Pull it up on the doorstep or right before you close.

Browse by stage & topic — or see every guide in one scannable list.
The Roadmap

Every stage of the sale

The spine of the playbook — follow it door to close.
Open full roadmap →
1

Door Approach

2 guides · incl. customer intro
Sales Module 2
2

Discovery

2 guides · + quick-ref
Sales Module 3
3

Presentation

1 guide
Sales Module 3
4

Objections

3 guides
Sales Module 4
5

Closing

1 guide
Sales Module 4
By objection

Handle anything they throw at you

Tap the objection you're hearing — get the exact rebuttal training.
All objections →
“It's too expensive”

Total or timing? Break it to cost-per-foot and the yearly-lights math.

Price
“I need to think about it”

Surface the real hesitation before they close the door.

Stall
“I need to talk to my spouse”

Get both decision-makers present — or pre-frame the follow-up.

Authority
“I can get it cheaper elsewhere”

Reframe on warranty, app, and install quality vs. the cheap quote.

Price
“We already have someone”

Find the gap their current setup leaves open.

Competition
“Now isn't a good time”

Lock seasonal urgency + the install lead-time reality.

Timing
“Just send me some info”

The brochure brush-off — redirect to a 5-second live demo.

Stall
“We're not interested”

Disarm the reflex “no” and earn 30 more seconds.

Brush-off
Listen — real calls

Full call recordings

Actual dealer calls, captured in Siro — hear how a complete pitch sounds start to finish.
Siro recording · Door to Door

Full Call — D2D

12:48
Siro recording · In-Home

Full Call — In-Home

23:11
Learn from the best

Top-rep playbooks

How the network's closers actually run it — stage by stage.
MM
Mikah MerrellCold outreach & closing specialist
5 guides
Cold Outreach OpenerOutreach
Door ApproachStage 1
DiscoveryStage 2
Closing TechniqueStage 5
Follow-Up SystemFollow-up
RS
Robert SouthD2D mindset & presentation
5 guides
D2D MindsetMindset
Door ApproachStage 1
Presentation StyleStage 3
Objection HandlingStage 4
Referral PitchReferrals